Article Writing: How To Sound Like The Expert You Are
An interesting discussion on LinkedIn is swirling around the topic of when a writer can call themselves a writer. As I’ve watched the discussion unfold, some interesting ideas have cropped up. They are worth considering.
You almost certainly are a real journal paper writing service in some area, hopefully in your business niche. If so, the lesson here is that is it OK for you to embrace this fact and let people know. You should not stand around waiting for other people to acknowledge it in you first. If you have expertise, you are an expert; and it is OK to bill yourself as such.
When interviewing the writer ask them their previous writing assignments, how well they know their target audience, SEO knowledge, research tools used by the writer and so on.
You must be professional with how and what you write in book reviews. Caveat here: if the general tone of many of your book reviews is harsh, negative or critical it will hinder your self-promotion.
Ask for writing samples. You should always ask for samples. Look for correct grammar, punctuation and spelling. Samples are especially important if the writer has no experience writing in your niche. While many writers are comfortable writing in different subject areas and in different media, others like to specialize. Don’t be put off by a writer who has never written in your niche before. Just look at the samples and determine whether the writer can write well rather than whether s/he understands your business or product. A good writer will take the time to research your business and niche in order to give you the quality content you deserve.
Your title must grab your buyer as quickly as possible. Generally, it must let the reader know what your book is about in as few words as possible. You can give more specific details in the subtitle. This is where the author lets the buyer really know what the book is about. When deciding which book to purchase, the buyer will usually give more weight to the subtitle than to the main title.
Best of all, if your niche is, for instance, home renovation products and services, get an article printed in one of the trade magazines that serves that industry.
The fact is, especially in the context of consultative selling, proper marketing helps a sales professional to conserve his or her most precious asset. That precious asset is time. Time management should be taught in every sales training program simply because a professional salesperson can avoid so much wasted time dealing with prospects that are not a good match. Be honest here, you know how it is, when sales are down we sales professionals always attempt to force the square peg into the round hole. In other words, instead of working with clients that are a good fit for us we chase after prospects that are major time wasters who are never going to buy.
Are you wilng to take some time and research a specialty or niche for yourself? To work tirelessly to increase your skills and knowledge of the writing business?
While an experienced grant writer can be a big help for your organization, finding one isn’t always as easy. You need to be sure to find a skilled and trustworthy grant writing service. A Google search might help you to find a company, but how do you know if you can trust them or if they have the skills you need. When choosing a writer, you need something more than an Internet search can provide. Here are a few key questions to ask your writer so that you can narrow down your results and find the best one for your organization.
Add creativity and technical skills to your bag of tricks and you can be well on your way to becoming the good writer you want to be; or even a good chef.
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